India Expo Shop Summit 2017 receives excellent response
12 May 2017, New Delhi : The Indian Exhibitions, Conferences & Events Services Association (IESA), an apex organization working towards the development of the exhibitions, conferences & events services sector in India, in collaboration with key industry bodies, government organizations including Department of Commerce, Ministry of Commerce & Industry, Government of India, Confederation of Indian Industry (CII), and Services Export Promotion Council (SEPC), had organized the Second Edition of its annual program ‘The India Expo Shop Summit 2017 (IES 2017) at India Expo Centre and Mart, in Greater Noida, Uttar Pradesh on April 18, 2017.
With an objective and aim to engage and brainstorm with the stakeholders towards Embracing Technologies in Events and Exhibitions, the conference was inaugurated by an apt set of panelists with Sh. Sudhanshu Pandey, Joint Secretary, Ministry of Commerce & Industry, Government of India as Chief Guest and Sh. Rajkumar Beniwal, Managing Director, iNDEXTb, Government of Gujarat, as Guest of Honour, Sh Nanu Binu, Founding President (IESA), Sabbas Joseph, President, EEMA, Rakesh Kumar, Chairman, IEML and J. Shankar, General Manager, CII. The Inaugural session witnessed a multi-stakeholders approach with a focus on enhancing the Event and Exhibition Industry with the new age technologies and how the agents can work effectively together with the significant support from Government and Industry stakeholders. The inaugural session focused on the overall growth of Exhibit Industry in India and how technology intervention helps Event and Exhibition business grow and prosper.
The day also witnessed very interesting and illustrious session on Redefining Exhibition as business and as Business segment. Globally, India has emerged and presented herself as a massive economic power. With the present leadership’s vision on ‘Digital India’ and ‘Make in India’, the segment has seminal role to play in transforming India into a knowledge economy and empowered country. The discussion was focused on the role of technology in redefining the Exhibit space in adopting and adapting to various technology driven steps like exploring the use of emerging technologies to bring the next level of experience in event and exhibition sector. Michael Menezes, Chairman, Showtime Events shared his experience and experitise input on how we can take the businesses at a global level.
Since, the scope of this event was holistic and with a multi pronged approach, the Summit also enjoyed a considerable number of golabal participation fr5omm across various countries. There was a good knowledge sharing and knowledge dissemination session on various case studies from across the globe as to how players across leverage on each other’s strength and opportunities with the help of technology in a cost effective and organized manner. The event witnessed participation from leading Events and Exhibition Industry proponents like Georges Kayser, (Belgium), Frank Gaenzle, (Germany), Li Tian, (China), Arun Madappallath, Faraz Aqil, John Ross Ashton, Projection Artist, The Project Studio, (London, United Kingdom). There were interesting sessions like ‘Large Scale Projection Mapping’ that discussed large scale video projection mapping installations, around the world and in India. And the way that video projection mapping is spreading into other markets such as retail point of sale and product promotions.
The session on ‘New Technologies in Coated Fabric & Textiles’ witnessed discussion on wide applications in fields such as protective clothing, flexible membranes for civil structures, industrial fabrics, architecture, space, sports and many other diverse end-product uses.
Few new growth areas were identified and case studies from across globe were shared in a session on ‘New Trends in Outdoor Structures’.
Industry leaders – Brian Tellis, Michael Menezes, Sanjeev Pasricha, Sandeep Mehta – got into a good dialogue and discourse in an interactive session on ‘Making Exhibitions Eventful’. The discussion was directed around the core emphasis on lighting, theme, display, investing in a modular system that is easy to customize along with showing keen interest in attendees. The objective of the session was more on serving the needs of the clients and to make any exhibition stand a success and eventful affair.
T. Gopalakrishnan gave a delineated account on the crucial role of sound in a session on ‘Changing Dynamics of Soundproof and Acoustic Treatment’. For an event, it is necessary to reduce the amount of noise and ensure decent acoustic treatment because this enables an ultimate sound experience for large audience.
The Discussion got concluded in an interesting chat session on the vision of India. The session on ‘Make in India, an Exhibition Industry Perspective’ was aptly moderated by Sanjay Soni, Founder Member, IESA. The session had an interesting set of discussant and leaders like Brijesh Bhattad, G. S Oberoi, Jatinder Chugh, Sural Dhebar, S. S. Dara, Surat Singh Malhotra, and Vipul Agarwal. The session emphasised the core challenge that the Event and Exhibition industry is yet to get an organised framework and support from Government. There is a term in Indian context ‘Jugaad’ (which is make shift arrangement) that is still popular amongst all the players. But with the advent of technology, few framework and processes and patronage from the Government, the Industry can just contribute 10 times more as against the current business contribution worth 500 billion that it makes.
Alongside the Conference, there were a huge participation and exhibition from across the globe. The exhibition spaces looked radiant and eligible with the theme. Various new age technologies were showcased. The event touched upon all the aspects of Event making.
The concerns of the human resources and the lack of formal institutions and formal establishments were also identified. The conference sought support and cooperation from government and various ministries to thrive better and in more organized way. It exchanged a great deal of ‘expertise’ and ‘guidance’ and a ‘roadmap’. The conference concluded with a promise to bring the larger stakeholders participation from across the globe and from within the region with a more promising theme next year.