Messe Frankfurt India set to make world’s largest cushion
Messe Frankfurt Trade Fairs India is all set to create world’s largest cushion and display it at Heimtextil India and Ambiente India from June 20, 2017. At 20 feet tall, this textile masterpiece, representing the ‘Fabrics and Embroideries of India’ is expected to create a world record. The three-day home fashion fair will be held in New Delhi.
The organiser has partnered with India’s Limca record holder Kanika Bawa to create this gigantic installation titled ‘CushionKari’ which will be curated with fabrics from India’s largest and the most renowned home furnishing brand D’decor. ‘CushionKari’ is based on a unique design concept of harmony in nature and the congruence of man and the woman inspired by DaVinci’s famous portrait. The materials used in the making of the CushionKari represent fabrics of the nation such as – khadi, brocade, morr, mixed embroideries, blend of sustainable textiles such as yarn and fabric waste among others.
“India is recognised for its exquisite home textiles and furnishing fabrics globally and Heimtextil India – with its mix of brands, design trends and home fashion innovations, best represent this on a single platform. With this unique art installation, our aim is to draw attention to the ‘Fabrics of India’ and its strength in furnishings which is one of the largest export product segments in the country,” Raj Manek, executive director and board member of Messe Frankfurt Asia Holding Ltd said.
“Heimtextil India is an important effort by Messe Frankfurt to create a trade show which can showcase India’s capabilities in home textiles and we are proud to partner with this trade fair brand again. When Heimtextil India floated the idea of the world’s largest cushion, the first such installation of its kind in the home décor space, D’Decor’s association with the endeavour was almost a foregone conclusion. The installation, a tribute to Indian capability, is meant to epitomise prowess, excellence, quality, vision and a capacity to overcome any challenge – all of which are an integral part of D’Decor’s ethos and DNA,” said Ajay Arora, managing director, D’decor.
Over 180 companies from India, Bangladesh, China, Korea, Nepal and Thailand will be exhibiting at the fair. (RR)
Source : www.fibre2fashion.com