Ailsa Brown to lead Travelport Digital in Asia Pacific
14 June 2017: Travelport Digital, a part of Travelport, today announces the appointment of Ailsa Brown as Vice President, Asia Pacific. Having previously led Travelport’s sales and commercial strategy in the region for many years, Ailsa will play a key role in maximising new opportunities and evangelizing Travelport Digital’s business-transforming mobile engagement solutions for travel brands across Asia Pacific.
With the number of smartphone connections in Asia Pacific accounting for 45% of total connections at the end of 2015 and expected to reach two thirds of the region’s total connections by 2020, (source GSMA) the need for a sophisticated and engaging travel offering via mobile is more important than ever before.
Ailsa Brown commented “In today’s world, mobile devices have an unquestionable role as consumers’ primary digital tool. In the Asia Pacific region specifically, mobile penetration and the reliance on mobile services continue to soar with mobile usage levels surpassing both Europe and North America*. The travel industry in Asia Pacific needs to rapidly respond to what is an increasingly mobile- first environment.”
She continued “For airlines and agencies to succeed in today’s engagement and mobile-first economy, they need to prove their commitment to meeting customer needs with a mobile solution that builds personalised, meaningful relationships. If executed properly this brings competitive advantage and significant value by capturing channel shift, acquiring new customers, increasing average spend, improving customer loyalty and driving greater brand affinity. I’m now looking forward to telling that story and explaining how we can add real value to airlines’ and agencies’ digital strategy across the region.”
Fergal Kelly, CCO at Travelport Digital in Dublin said “I am delighted to welcome Ailsa to the Travelport Digital commercial team. Her regional experience and insights as well as her travel industry expertise will significantly boost our efforts in Asia Pacific, as we continue to work with airlines and agencies to exploit the mobile channel in order to build more valuable relationships with their customers.”
Ailsa will be running a webinar on Travelport Digital’s new mobile solution for airlines on Thursday, June 29th at 3pm Singapore time.