Media Expo set to showcase advanced solutions that redefine advertising touchpoints
Creating interactive experiences is the key to hold consumer’s attention in today’s digital age. However, the best of on-ground and digital campaigns may not work if brand managers, advertisers and marketers use only the traditional forms of media. To redefine the customer touchpoints, it is important to have access to an array of new age solutions. Bringing the perfect mix of traditional and modern marketing concepts under one roof, Media Expo is back for its 41st edition in the nation’s capital.
Held from 22 – 24 September 2017 at Pragati Maidan in New Delhi, over 170 brands will present campaign enhancing solutions to create a lasting impact on their audience. Among these are industry’s biggest players including Apsom Technologies, Apollo Polyvinyl, Avery Dennison, Britomatics, Colourjet, Daksh Enterprises, Fujifilm, Gogia Print-o-grafix, HP Latex, JN Arora, Mimaki, Negi Sign Systems, Sun-sign Tec, Welni International and many more.
Apart from the big industry players, new companies continue to see Media Expo as a preferred platform to showcase their solutions. First-time participants at the fair Mr Rajiv Manchanda, Managing Director, Mac Media Expositions shared: “We heard a lot of positive reviews about the show and felt it would be a good platform for a new company like us to interact directly with the key customers. It would surely be a right medium to display our skills, product scopes and grow our brand awareness.”
The platform will also stage international exhibitor groups from China, Korea, Russia and Taiwan which occupy over 20% of the exhibition space. Keeping innovation at the forefront, many companies will be launching new products which will be of special interest to the visitors. Some of the highlights include:
- Launch of fiber laser metal cutting and marking machine by Atcore Tech Solutions
- Aesthetically designed acrylic LED letters with superior crack resistance for long lasting usage by Gogia Print-O-Grafix
- Mccal coloured vinyl for backlit signage and Meanwell LED power supply by Sun Sign & Technologies
- Latest advancements in LED printers and samples of Reggiani soft signs by Arrow Digital Pvt Ltd
Besides, visitors can also look forward to green solutions such as non-adhesive environment friendly fabrics, eco-solvent printers, self-adhesive fabrics, eco-friendly wall papers, die-less digital finishing, digital heat transfer technologies for garment application, 100% aqueous non-polluting print technology as well as breathable, washable, fire retardant, dry-strippable, bio-degradable fabrics. Eco-friendly fabrics that are compatible with eco-solvent, UV & Latex and direct dye sublimation machines will also be showcased at the fair.
Gearing up to showcase their recently launched MPI 3800 architectural wall film at the fair, Mr Shamrendra Kumar, Business Head – Graphics, Avery Dennison India Pvt Ltd (South Asia and E & W Africa) shared: “With the launch of our latest product Avery Dennison MPI 3800, this event comes at the right time. It is the best opportunity for us to present solutions to our customers in printing, advertising and signage industries. We are confident to gain great mileage and exposure through this event.”
Organised by Messe Frankfurt Trade Fairs India Pvt Ltd, Media Expo Delhi is a key business event for trade professionals, marketers, advertising and corporate professionals planning their 2017-18 advertising spends.