Meroform India (P) Ltd. : Projecting the nation’s committment
The India Pavilion at International Exhibition Expo 2017, Astana, Kazakhstan wins Bronze Medal – conceptualised, designed and executed by Meroform India Pvt. Ltd.
The International Exhibition Expo 2017 held at Astana, Kazakhstan, was inaugurated on June 10, 2017. It was open to visitors for three months, and closed on September 10, 2017. 115 countries and a clutch of international organisations participated in the expo. The theme of Expo 2017 was “Future Energy” and the expo promoted the theme as “each person bearing the responsibility and personally taking part in the development and implementation of a sustainable plan for the production, distribution and use of future energy”. Taking a cue from the expo theme, the India Pavilion projected India’s commitment to adopt the best practices in the use of energy and promoting carbon-efficient lifestyles that will enable to meet its avowed goals that is subscribed to as a signatory to the Paris Declaration. The organiser was India Trade Promotion Organisation (ITPO), New Delhi. Team Meroform India Pvt. Ltd. shares how the pavilion was conceptualised, designed and executed:
DESIGN: India is a member of the International Solar Alliance headquartered in New Delhi. India believes that solar energy can play a major role as an alternate source of energy and have taken major steps to decrease the dependence on fossil fuel and move on to solar and wind energy. Inspired from this, we at Meroform India Pvt. Ltd. adopted the sun as the main theme and the design with wind as a sub theme.
Thus, the façade of the pavilion portrays Sun surrounded by multicolour pinwheels. The orange and red pinwheels also form a pattern of marigold strings, as an auspicious symbol in India. The dynamic pinwheels rotating in the breeze and the vibrant colours became a talking point and maybe one of the reasons why India Pavilion became one of the most visited pavilions in the expo. The pavilion was divided into segments of Holding Area, Theme area, Future Energy, Energy Corridor, Cultural and Shopping areas and Indian Restaurant.
The Holding area represented man’s quest for energy starting with the five elements – sky, fire, air, water and earth. The representation was graphic, colourful and vibrant. From the Holding area, the visitor moves on to the Thematic area. We had to tell the story of energy – the primordial, the current scenario and the search for future energy. It had to be appealing and impactful.
The story was told through a technologically riveting projection mapping on a Sun shaped central sphere. The projection on the Sun begins with Gayathri mantra, the prayer to the Sun, followed by depiction of the India story, with narration in English and Russian.
The visitor then moves to “The Future Energy Area”. This area demonstrates the exciting display of models on India’s commitment to “Future of Energy” set against the backdrop of Indian dyed fabrics integrated with screens set in fabric frames.
The fascinating displays by Ministry of New and Renewable Energy showcased the Micro solar dome (Surya Jyoti), the two-stage bio gasifier developed by TERI, Solar inverter, solar sea water desalination plant etc. These products resulted in commercial enquiries from many a country.
Moving on, the visitor reaches the vertical green wall with natural plants. A reminder that with renewable energy the future can really be green.
The visitor is then led to the Energy in Life Corridor. This corridor is designed with arches depicting Indian architecture. Through this corridor, the visitor takes a journey of India’s commitment to new energy ideas through technology.
He gets an experience of India’s Smart cities, a showcase of transport run on CNG, a model of Cochin airport which is world’s first green airport run hundred percent on solar energy, and the ambitious redevelopment project at Pragati Maidan Exhibition complex. This area also had an Augmented realty area which became one of the prime attraction for the visitor as they could take their own picture at any of the heritage city or technology centre.
This area and the green wall as the background became the most popular area in the pavilion for photo opportunity (read Selfie Point) to visitors. In total, the pavilion had 19 films running at various points on varied subjects where the visitors spend a lot of time with interest.
This corridor further leads to Tourism, Yoga, Ayurveda and Haat Area with traditional Indian handicrafts, handmade products, Indian Tea and other souvenirs which were on sale.
While passing through the Haat area, the visitor would stop at the performance area to get a glimpse of traditional dance and music where the folk dancers performed and the visitor enjoyed singing and dancing along.
The India Pavilion has been a great attraction to visitors and one amongst few to have largest footfalls in the Expo. The India pavilion was inaugurated by the Indian Ambassador in Kazakhstan, Harish Kumar Jain along with L C Goyal, IAS, Chairman, ITPO, and Deepak Kumar, IAS, Executive Director, ITPO. India Pavilion received rave reviews on social media and the local Television. As per the figures available, India pavilion received over 5,57,480 visitors in the first two months itself.
Adding to the glory is the Bronze Award India Pavilion won in Theme development category. It is indeed a proud moment when the team receives an award representing our nation at an International platform.
India’s participation in the event has been organised by the nodal agency ITPO (India Trade Promotion Organisation) and it has been a proud privilege for Meroform India to take up the task of conceptualising, designing and executing the INDIA PAVILION at Expo 2017, keeping the theme in mind and resonating India’s efforts towards Future Energy.