PLRB Expo 2018, India’s Only Expo for Amplifying the Growth of Private Labels in Retail Industry
1 February 2018, New Delhi : PLRB Expo 2018, organised by MEX Exhibitions Pvt. Ltd., is an exclusive exhibition on contract manufacturing for food, beauty, wellness, cleaning and retailer brands. Spread across 10,000 sq. ft., PLRB Expo will display around 400 products from over 75 exhibitors from all across the country and overseas as well. The expo is scheduled for 2nd and 3rd May, 2018 at Hall No. 12, Pragati Maidan, New Delhi, India.
Concept of ‘Private Labelling’ is growing swiftly all across the world. Consumers have already integrated these kinds of products in their buying patterns. Furthermore, products especially under segments like food, beauty, wellness, cleaning and other retailer brands have been experiencing increase in price over the past few years, which has significantly contributed to this shift as consumers seek quality products at reasonable prices.
This Exhibition is aimed at facilitating a platform through which leading contract manufacturers and suppliers can directly meet private label managers, sourcing heads of top retail brands, importers and buyers from all over India and abroad. The main objective of PLRB Expo 2018 is to produce a feasible platform to raise and nurture business growth by increasing networking opportunities amongst private label entrepreneurs and retail brands business professionals.
Participating in PLRB Expo 2018 in a generic way is beneficial to enhance brand power. As everyone knows, consumer imperishables, staples and homecare segments are the leading drivers behind the popularity of private labels, offering host of opportunities to grow especially for smaller manufacturers who do not find many takers of their products. They can directly meet the decision makers especially from purchase division of big retail chains and accordingly pitch them with their range of product list/samples.
The market is growing exponentially as the middle-class consumers are price conscious and are hunting for new products which offer better value for money. PLRB Expo 2018 is aptly placed to let the leading contract manufacturers and suppliers, and retail sector owners & buyers accumulate and exchange business under one roof.
What is Private Label?
A product manufactured by a third party and sold under another company’s/brand’s name is known as Private Label. It helps one create their own distinctive image that generates a marketing identity and promotes stronger customer recognition, enhanced reliability with almost full control over marketing and distribution.
Major Products Covered Under PLRB Expo:
Some of the sturdy private label categories comprise of packaged food, frozen food products, food additives and ingredients, bakery products, baby food, pet food, fruit and vegetable products, non-alcoholic drinks, cosmetic products, oral care products, health food & supplements, soaps & toiletries, insect, pest & rodent control products, sanitizers, electronic products, kitchen and household products/housewares, lifestyle products, artificial jewellery & watches, home décor products, fashion apparel and many more.
How Is Private Labelling Beneficial to One’s Brand?
Private Label products offer several advantages for the retailers as well as consumers. Some of the benefits include control over pricing, marketing, sales and distributions more profitability, loyalty, exclusivity, retailer deals directly with supplier and sources.
About the MEX Exhibitions Pvt. Ltd.
MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 20 years in publishing & 15 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Thailand and Africa.