“The Great India Blog Train” logged in with 60 Travel bloggers from 23 countries
Keeping in mind the importance of Social Media as an effective tool for destination branding and marketing, the Ministry of Tourism, Government of India, is organising a Social Media Key Influencers Campaign titled, “The Great India Blog Train”. It was launched on 7th February 2018 by the Secretary, Ministry of Tourism Smt. Rashmi Verma at Safdarjung Railway Station, New Delhi.
“The Great India Blog Train” involves 60 Travel bloggers from 23 countries including India who are travelling on a week long journey on four luxury trains, i.e. Palace on Wheels, Maharaja Express, Deccan Odyssey and Golden Chariot, in groups of 15 bloggers on each train.
The first group of 15 bloggers was departed on 7th February 2018, on the ‘Palace on Wheels’, from the Safdarjung Railway Station, New Delhi. The second group will leave Delhi on the Maharaja Express on 10th February, 2018, the third group is scheduled to leave on the Deccan Odyssey on 10th February, 2018 from the Chaatrapati Shivaji Maharaj Terminus, Mumbai and the last group of Bloggers will leave on the Golden Chariot on 19th February, 2018 from Bengaluru on a week long journey.
The objective of the campaign is to position luxury trains of India as a unique tourism product both in the domestic and overseas markets. The campaign will generate widespread publicity for the luxury trains as well as the destinations visited, by way of blogs, videos and photos published by the Bloggers/Instagramers on their experiences of their journey. Needless to say this initiative would benefit the railways and the Luxury Train Operators to a large extent.
The Railway Board, the State Governments of Rajasthan, Maharashtra and Karnataka and Indian Railway Catering and Tourism Corporation (IRCTC) are proactively promoting this Luxury segment both in the domestic and overseas markets and are actively supporting the campaign by hosting the Bloggers on their trains.