World-changing creativity honoured at Cannes Lions Awards Show’18
The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show in France. Cannes Lions, the world’s largest Festival dedicated to world-class creativity, honoured the winners under wide ranging creative categories such as, Glass: The Lion for Change, Innovation, Titanium, Health & Wellness, Pharma, Design, Mobile, Outdoor, Radio & Audio, Print & Publishing, Industry Craft, Digital Craft, Film Craft, Brand Experience & Activation, Creative eCommerce, Entertainment, Entertainment Lions for Music, Creative Data, Direct, Media, PR, Social & Influencer, Film, Product Design, Creative Effectiveness, Sustainable Development Goals. All of the winning work from Cannes Lions is available to view on The Work, lovethework.com.
In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: ‘Savlon Healthy Hands Chalk Sticks’, by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic cause collaboration that drove results.
Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. This year’s Cannes Lions 5-days Programme featured more brands than ever, hot topic debates, power hours, game shows, interactive sessions, creative legends on stage.
The Lions are the most established and coveted awards for the creative and marketing communications industry. Cannes Lions awards are recognised globally as the ultimate achievement in creativity. Over 200,000 of the world’s best campaigns, framed by their backgrounds, insights and results were received for the Awards. The Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world.
The event brought a galaxy of speakers to the stages, sharing pioneering ideas on culture, society and technology with the global Cannes Lions community. Diversity and inclusion were discussed in a session with Thandie Newton and Edward Enninful, hosted by HP and Omnicom Group, highlighting that diversity is a business imperative that requires bold action. FleishmanHillard brought the President of Huawei and the CMO of Alibaba together in conversation to talk about Chinese creativity.
Cannes Lions International Festival is where the global agenda for creativity in marketing communications is set by the world’s leading brands, the most creative agencies and the most innovative media owners and platforms. Cannes Lions defines the creative communications agenda for the next 12 months and beyond with a five-day programme of talks, split into nine Tracks.