All-China Bakery Association (ACBA) and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. to Jointly Organise China Bakery Exhibition

All-China Bakery Association (ACBA) and Shanghai Sinoexpo

20 February 2021: The signing ceremony of China Bakery Exhibition took place in Beijing on February 8th, 2021. All-China Bakery Association (ACBA) and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. (IM Sinoexpo) jointly announced that the two sides had formally entered into strategic cooperation and jointly established Guangzhou Bohong International Exhibition Co., Ltd., which would be responsible for holding the annual China Bakery Exhibition (CBE) and further expanding the event.

Founded in 1997, China Bakery Exhibition is the first professional exhibition in China’s bakery industry. Since its seventh session in 2003, the event has taken place in Canton Fair Complex in Guangzhou every May. The name of the event was changed to China Bakery Exhibition in its ninth session in 2005. Since its inception, after 20-plus years of development, China Bakery Exhibition has become a large, influential professional exhibition in China. With its exhibitors covering the whole industry chain of the bakery industry, such as raw and auxiliary bakery materials, additive enterprises, bakery machinery and equipment, appliance and mold enterprises, bakery packaging equipment and design & production, food cold chain logistics, catering management and training services, etc.

Wu Weiquan, Honorary President of ACBA, fully affirmed the strategic cooperation and placed high expectations on it, pointing out that ACBA has been committed to promoting the development of China’s bakery industry with diversified industry service models. IM Sinoexpo is known as the world leader of the exhibition groups and a master of the food exhibition industry. The cooperation has contributed to the close connection from multiple dimensions, the green channel of the bakery industry in China and the world, the integration of the bakery industry and the catering industry, and the service upgrade of the traditional industries and new functional platforms. At the same time, it will also bring more international perspectives and more excellent industrial resources to the future development of China’s bakery industry, and create a world-class exhibition stage for the future development of the bakery industry.

Wang Mingliang, founder and director of IM Sinoexpo, said, “The strategic cooperation between both parties is very important for both sides. The joining of China Bakery Exhibition will continue to consolidate IM Sinoexpo’s leading position in food portfolio in China exhibitions. The company has boasted flagship shows such as Hotelex Shanghai (with an exhibition area of 300,000 sq. mtrs.), FHC (Food and Hotel China, with an exhibition area of 200,000 sq. mtrs.) and held sub shows in Beijing, Tianjin, Chengdu and Guangzhou, forming a strategic system of regional expansion in all directions in the country.