CEIR releases new Industry Insight Series Report


10 August 2020: The Center for Exhibition Industry Research (CEIR) has published a new Industry Insight Series report – “Decoding Trade Show Sponsorship Opportunities,” authored by industry expert Dax Callner, Strategy Director at Smyle. The new report presents an easy-to-read, practical overview of how brand marketers can effectively sort out which on-site sponsorship opportunities might be worth investing in to maximize the outcome of an exhibit program.

Callner has more than 20 years of experience developing marketing programs for some of the world’s leading brands including P&G, American Express, Facebook, GE and others. CEIR CEO Cathy Breden says “In his report, Callner presents his expert guidance that has brought success to them. Here’s a chance to read what it is along with examples on how to apply this invaluable advice.”

The report presents great ideas such as:

*Criteria to assure one is investing in the right shows in the first-place

*Considerations on how much to spend on event sponsorships

*Positioning sponsorship investments tied to market penetration status of an organization

*Aligning sponsorship buys to business goals for exhibiting

*Shaking your moneymakers

*Whether to buy a sponsorship package or a la carte

visit www.ceir.org.