Fabric Stickers born to replace plastic ID Card badges !
Mumbai based Royalry Fashion has introduced ‘Fabsticks’, a new product to reduce plastic card usage.
Mumbai based Royalry Fashion has introduced ‘Fabsticks’, a new product to reduce plastic card usage, while ensuring lower spends and an eco-friendly output for event ID Cards. Fabsticks can potentially help discard the plastic component from the now “Temporarily Used” PVC basedplastic ID cards for events and conferences, says Nikhil Chande, Proprietor of Royalry Fashion. He predicts an upcoming trend of a shift from Plastic to Fabrics in event ID card badges.
As we see, in India plastic badges are widely used in almost all events and exhibitions. Most ID cards are not reusable and have a temporary requirement of may be less than a day. Each year 1000s of conferences being held with millions of attendees, thus it leads to environmental pollution. “We have introduced eco-friendly, biodegradable products made out of polyester fabric, which is re-usable, and best of all is durable while maintaining lower costs (upto 40% savings),” says Nikhil.
“Our Fabstick is a self-adhesive fabric badge that can be stuck on any type of fabric (wear) at pocket/chest level, hence it is easily noticeable by others. Fabsticks badge is offered in any Shape, Size, Color and thickness. Usually basic size of a chest pocket is about 6 inch. So, a 5 x 4 inch size badge is quite appropriate for sticking on chest. The use of Fabsticks is not limited to ID card but it can also be used for branding as well as swag wares in Exhibitions, events, concerts, conferences, school, college functions, social parties, and sports tournaments,” he adds.
Those companies who have already used the concept as a pilot, claim it as an innovative solution.. For example. a Mumbai based school appreciated the fact that Indian flag could easily be stuck on to the uniform without use of a pin, potentially a dangerous item to be provided to kids during national celebrations such as Independence Day. Instead, students were provided with Indian Flag fabric stickers which could be adhered to their uniform. An international transport company used it as a give away to all attendees for their annual meetings. Attendees were gifted with logo prints which could be stuck on cell phones, tee shirts, laptops, and bags.