Messe Frankfurt and VNU Asia Pacific join forces to launch a new meat and food processing trade show for the South East Asian


01 July 2020: In a strategic expansion into the growing food technology sector, Messe Frankfurt New Era Business Media Ltd. and VNU Asia Pacific, announce a partnership to jointly organise ‘Meat Pro Asia’, a new trade show dedicated to meat and food processing and catering to the ASEAN region. The show will take place on a biennial basis in co-location with VIV Asia – the no.1 international trade show from Feed to Food in Asia. The inaugural edition will open its doors on 10-12 March 2021 at IMPACT, Bangkok, Thailand.

Commenting on the new event, Wolfgang Marzin, President and CEO of Messe Frankfurt Group, said: “Despite a challenging first half of the year, we continue to see the need to establish new trade fairs in emerging markets around the world. With an increasingly wealthy population of 600 million, the ASEAN region is an exciting prospect, with high potential for growth in sectors such as meat and food processing”.

“This new cooperation in Asia strengthens and completes – especially towards the downstream part of the supply chain – the already leading position of VNU in the Asian animal protein production business” commented Albert Arp, Group CEO of Royal Jaarbeurs / VNU Group. VNU Asia Pacific has an extensive track record in the Thai market with a rich portfolio of events for the AgriTech, Animal, Food, and other sectors, covering all of the key markets in South East Asia.

“Adding to an international network of events related to food processing technologies, Meat Pro Asia is Messe Frankfurt’s first venture in this sector in South East Asia” noted Stephan Buurma, Member of the Board of Management, Messe Frankfurt Group and Managing Director of the Asia regional head office. “We therefore see great potential to leverage our experience and sector expertise, including the resources of IFFA in Frankfurt, the world’s leading meat processing trade fair, for the benefit of the industry in South East Asia.” /