Microtel by Wyndham to Open 20 New Hotels in Greater China by End
13 September 2021: Wyndham Hotels & Resorts, the world’s largest hotel franchising company and leading provider of hotel management services with approximately 9,000 hotels across nearly 95 countries, continues to expand its portfolio in China with 20 new Microtel by Wyndham hotels by the end of 2022, located in key cities and emerging destinations across the country.
Designed to provide travelers with modern conveniences, Microtel by Wyndham made its debut in China in late 2019 as a midscale brand. The brand has since grown to a collection of six hotels, including locations in Hangzhou, Hefei, Guiyang, Kunming, Lijiang and Tianjin.
The most recent additions to this nationwide portfolio were Microtel by Wyndham Tianjin and Microtel by Wyndham Kunming City Center, which made its debut last month. Looking ahead, the brand will further extend its presence with new openings in destinations including Huangshan, Changsha, Qingdao, Fuzhou and more.
The owner of Microtel by Wyndham Tianjin, Lin Chen said “The team at Wyndham had a deep understanding of my business needs from day one. We have received tremendous support and guidance from the team since our pre-opening, covering everything from branding to staff training. The Microtel by Wyndham brand is known for its high quality and strong identity, while the individuality of our hotel is never compromised. What we value about Wyndham, in addition to their extensive scale and distribution, is the innovative ideas behind their new brands like Microtel by Wyndham.”
Joon Aun Ooi, President, Asia Pacific, Wyndham Hotels & Resorts, commented: “The accelerated expansion of our Microtel by Wyndham portfolio in Greater China is a strong demonstration of the power and recognition of our brands in the market. Our Microtel by Wyndham hotels offer comfortable rooms, thoughtful amenities and warm hospitality, appealing to travelers who are looking for an efficient and streamlined experience. We will continue to build on the success of this expansion as we look to register and introduce even more of Wyndham’s 21 iconic and lifestyle brands like LaQuinta for our franchise sales and development teams to sell – further reinforcing Wyndham’s market-leading position with a total of 1,600 hotels across the Asia Pacific region,” he added