Now wear Levi’s special jacket for hands-free communication during events
Imagine visitors, walking and talking on mobile, have to move in a thickly crowded popular B2B shows such as India ITME or National Garment Fair or a B2C exhibitions such a Photo Fair, etc. In such busy tradeshows or exhibitions, continuous phone communication is usual, and if you are annoyed taking out the phone from pocket every time you phone rings, it really irritates you.
Take it easy! Now wear Levi’s special jacket for hands-free communication during such events, move freely and easily around the stalls without any hassles. Levi’s in collaboration with Jacquard, have designed special jacket for hands-free communication which was used during recent events in May-2018.
Jacquard technology is woven right into the sleeve. It gives abilities to let you control messages, phone calls, navigation, music, and more. What is required is just a gentle swipe or tap of your hand around the sensor. Tiny electronics contained in the flexible snap tag connect the Jacquard threads in the jacket’s cuff to your mobile device. It looks and feels like it’s a part of the jacket. The snap Tag lets you know about incoming information, like a phone calls, by giving you light and haptic feedback. Moreover, the Tag also houses the battery which can last up to two weeks between USB charges. One can customize the Jacket’s abilities, viz, Tap to change the song, assign gestures within the app, and change them whenever you want.
According to the company, hundreds of hours went into user research to understand what would be most useful to urban commuters. Jacquard’s team refined the functionality of the jacket and the App to accommodate their unique needs.
Jacquard is the first full scale digital platform created for smart clothing. The Jacquard platform offers an entirely new experience. Jacquard is designed with real world purpose in mind. For the Levi’s jacket, Jacquard considered what gestures and abilities made the most sense for urban commuters. Their app lets users customize the garment by assigning abilities to gestures.
As a company of firsts, Levi’s has spent over 150 years innovating fashionable, functional clothing. The Jacquard vision centers around expanding the functionality of the clothes people already wear and love.