NürnbergMesse’s new international representative to serve Switzerland and Liechtenstein: event-ex ag
21 February 2021: Pocket knives and clocks are quintessential Swiss innovations. Germany’s neighbour is known worldwide for its inventions and high-quality products, many of which it presents at NürnbergMesse events – whether on location, or in a digital space during the pandemic. Swiss companies especially focus on several trade shows: BIOFACH (organic foods), FACHPACK (packaging solutions), POWTECH (technology for bulk solids), European Coatings Show (paints and coatings), HOLZ-HANDWERK (woodworking), FENSTERBAU FRONTALE (window, door & facade construction) and IWA OutdoorClassics (outdoor equipment – like the Swiss Army Knife). To help Swiss companies keep finding the right trade fairs for their innovations, event-ex ag has been available since the beginning of 2021 as the new international representative of NürnbergMesse for Switzerland and Liechtenstein.
“Switzerland is an important market with innovative companies. So we’re very pleased that an experienced trade fair specialist, event-ex ag, has agreed to act as NürnbergMesse’s international representative. At the same time, we want to thank the Germany-Switzerland Chamber of Commerce, which was our representative for 35 years,” said NürnbergMesse Group CEO Peter Ottmann. “Once the pandemic is past, trade fairs in Nuremberg will offer Swiss companies important opportunities to resume personal contact, and to present their innovations again to an international audience,” said event-ex ag Managing Director Peter Plan.
Germany is Switzerland’s Number One market for sales. Every year, Swiss exports to Germany come to 44.1 billion Swiss francs, about 18 per cent of the country’s total exports. Thus Switzerland’s innovative strength and high-quality products make it a core market for NürnbergMesse. The rankings of international exhibitors also show that Swiss companies find the right trade shows in Nuremberg – for years, the Swiss have been among the top ten here. In 2019 around 470 exhibitors from Switzerland took part at NürnbergMesse shows. And the Alpine country is also a major source of visitors, with more than 10,600 attending in 2019 (2018: over 12,500).