UFI launches 2nd Asian Venue Education Programme
UFI and the Venue Management Association (VMA), the two industry-leading associations, are all set to jointly launch their second venue education programme. Targeting exhibition venue managers in Asia, the programme begins on 28 June 2020 in Macau offering three days of face-to-face instruction.
Commenting on the programme, Kai Hattendorf, Managing Director/CEO of UFI, said: “Exhibition venue capacity in Asia has grown enormously in the past decade and with this programme UFI aims to support the expansion with high-quality training for senior management.”
And Michael Brierley, CEO of VMA, adds: “The VMS China, and soon to be launched VMS Macau are key building blocks in ensuring that we can educate the next generation of venue professionals to become better venue managers and leaders.”
Since 2016, UFI has been working with VMA to adapt and modify VMA’s industry-leading venue management school to offer Chinese exhibition venue managers the opportunity to improve their operational and managerial skill sets.
Cliff Wallace, a past UFI President and long-time supporter of VMA’s educational programmes has agreed to act as senior advisor overseeing the development of the Macau programme.
It may be noted that the VMA’s world-renowned Venue Management School in Australia has been teaching venue management professionals for over 26 years.