48th Edition of Media Expo Mumbai Witnesses a Massive Footfall
18 May 2022: The just-concluded Media Expo in Mumbai is a testimony to the fact that there is a good sign of the comeback of the signage and advertising industry which supports organizations and businesses in effectively positioning their brands in the market. A massive footfall was witnessed during the 3-day Media Expo Mumbai which was held after a gap of two years due to the Pandemic on 12-14 May 2022 at Bombay Exhibition Centre.
The Media Expo demonstrated the entire gamut of the latest innovations and technologies in indoor, outdoor and signage advertising which included: machinery, equipment, printable media and materials, inks and chemicals, printed products, and branding on apparel.
With the presence of 125 exhibitors on the show floors including brands from Germany, Italy and the UK, buyers and visitors converged at Media Expo Mumbai. Some of the top brands that showcased their products include HP, Colorjet India, Mimaki, Epson India, Mehta Cad Cam, A.T. Inks, Negi Signs, Brother DTG, and All India Plastics, Britronics India, Arvind Group, etc.
In its 48th edition, the Media Expo was organised by Messe Frankfurt India. The trade fair was inaugurated by India’s renowned creative leader and Ad guru, KV Sridhar aka Pops, Ad Guru and Global Chief Creative Officer, Nihilent – HyperCollective.
In his address, KV Sridhar said “As more and more people are seeking travel experiences, the opportunity for interaction through digital signage is going to be enormous. Interaction and personalization are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost they will come to work closer with digital.”
An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ was unveiled by 6W Research and has provided insightful analysis and forecasts of future trends. The report stated that India’s digital signage market is in the growing stage of the industry life cycle as there is a robust demand for the organised retail sector attributed to surging urbanisation and rising household income. India’s digital signage market is expected to register a CAGR of 15.4% during 2022-28. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India.
The Media was supported by the Federation of Airport Media Owners (FAMO), Maharashtra Mundran Parishad (MMP), Delhi Printers Association (DPA) and Bombay Master Printers Association (BMPA) and Mumbai Mudrak Sangh (MMS).
The next edition of Media Expo will take at New Delhi from 01-03 September 2022.