HKTDC converts 9 physical exhibitions into Virtual format – Creating business opportunities during the pandemic
28 July 2020: The exhibitions and event industry is now aggressively turning the table over the deadly COVID-19. As the stiff battle is still going on globally, with continued full or partial lock downs and travel restrictions, exhibition industry cannot be a silent spectator to the crisis. Many exhibition and event organizers have started taking the virtual space to keep the industry moving as a precursor to the eventual resumption of physical exhibitions in the near future.
The Hong Kong Trade Development Council (HKTDC) has migrated their 9 physical exhibitions originally scheduled to be held by the end of July onto an online platform. In addition, an artificial intelligence (AI)-enabled business matching service is being introduced to help suppliers and buyers close more deals. Currently, Summer Sourcing Weeks is being held from 27 July to 7 August 2020, an advanced online virtual exhibition. This expo features the AI-enabled Click2Match business matching platform to help SMEs forge more connections and opportunities
Benjamin Chau, HKTDC Deputy Executive Director, during his virtual media briefings said: “Although the COVID-19 pandemic is presenting huge challenges for businesses globally, it also offers the prospect of online business opportunities for enterprises. The HKTDC has initiated various online promotions, including the Spring Virtual Expo in April and the Summer Virtual Expo in late June and July, to assist SMEs and international buyers overcome the challenges during this difficult period.”
He added “This 9-in-1 virtual trade exhibition has attracted more than 1,300 exhibitors, featuring lighting, electronics, information and communications technology (ICT), medical and healthcare, houseware, fashion, home textiles and furnishings, gifts, printing and packaging products. This brand-new online exhibition platform will help global buyers to replenish supplies and assist small and medium-sized enterprises (SMEs) in exploring new business opportunities during a difficult time.”
The HKTDC’s 50 global offices have been keeping in touch with buyers who attended its physical fairs.