Koelnmesse wins the UFI Operations and Services Award 2020


24 September 2020: Koelnmesse has won the UFI Operations and Services Award 2020. The UFI Operations and Services Award recognises the best exhibition industry cooperation that enhances customer experience. The Operations and Services Working Group invited venue operators and exhibition organisers to share good practice examples, showcasing successful operations partnerships where collaboration had enhanced their customer experience. Koelnmesse will be invited to present their project during the 87th UFI Global Congress.

This global-level award bestows special recognition for the shared, long-standing development work to improve the customer experience on the part of Koelnmesse and Samsung SDS. With its large-scale digital signage project, Koelnmesse focused not only on a strong visual presence but also combined it with an intelligent digital communication system. The flexible information system combines Wayfinding, Infotainment and Advertising.

The jury stated that this example of digital signage in the trade fair business set a new standard for the industry and it enhances the trade fair experience. “This year we focused on examples of successful operations partnership and how it enhances customer service,” said Jules Broex, Vice-Chair UFI Operations and Services Working Group.