Messe Frankfurt India enters into Virtual Exhibitions space – First digital business platform for ‘ISH India powered by IPA’
29 July 2020, Mumbai: Whether exhibition organizers, exhibitors and visitors at large like it or not, Virtual Exhibition, for the time being, is seems to be the only solution to keep the exhibition industry going, amid the ongoing COVID-19 induced lock down and travel restrictions. So, Messe Frankfurt India has announced its entry into virtual exhibition space. To begin with it will host first digital business platform for ‘ISH India powered by IPA.’ A first for the Indian subsidiary of the global trade fair organisers Messe Frankfurt GmbH, this will be a stepping stone for its future planned hybrid events and exhibitions in India, according to an official communiqué.
The new digital sourcing platform for the building technology sector will be held on 17-18th September 2020. Messe Frankfurt India and the Indian Plumbing Association have mutually agreed to postpone the 2020 edition of ISH India which will take place from 6-8 May 2021 in Mumbai.
“Messe Frankfurt India has been actively looking at entering the digital space and over the past few months, we have been exploring a combination of live virtual events, webinars and building tools that can create a fine balance between virtual connections and face-to-face interactions,” says Raj Manek, Managing Director & Member of the Board Messe Frankfurt Asia Holdings, Messe Frankfurt Trade Fairs India Pvt Ltd.
Unlike other virtual trade show platforms in the market, ISH India’s Virtual edition will provide an intelligent networking platform that efficiently matches participants, delivers qualified meetings and increases ROI, all powered by Artificial Intelligence. The traditional ‘Exhibition Booths’ will be swapped with customised ‘Exhibitor Dashboards’ with advanced connecting features that enable buyers and attendees to fully network and source online through the platform. International and domestic manufacturers exhibiting at this virtual platform will be able to interact real-time via video calls, target specific group of buyers and with access to live attendee analytics will be able to measure and track their ROI. A host of other value additions such as live session, product demos etc. will definitely enhance the b2b sourcing experience for the industry and exhibitors of ISH India powered by IPA.