TCEB allocates one billion baht to boost MICE industry
26 July 2020: By allocating one billion baht budget allocation, the Thailand Convention and Exhibition Bureau (TCEB), chalked out its strategies to bring MICE industry (Meetings, Incentives, Conventions and Exhibitions) back to life. The strategies will complement the cabinet’s approval of 22.4 billion baht package to shore up tourism and related sectors, which is a result of a close collaboration among the Ministry of Public Health, the Tourism Authority of Thailand and TCEB.
As venue’s hygiene standard is now a key concern deterring business events, TCEB has worked closely with the Ministry of Public Health to support the venue’s adoption and practice of MICE Venue Hygiene Guidelines to enable the venue operators to win confidence from MICE clients. In this regard, TCEB and Department of Health will make site visit to inspect the venue’s readiness to exercise health measures according to the guidelines in line with health safety framework of Department of Disease Control and Department of Health under the Ministry of Public Health.
One positive sign of health standard is that as of now 207 venues across Thailand have participated in COVID-19 Free Meeting project of TCEB. Under this project, TCEB will subsidize venues to acquire tools and equipment to set up and execute their health protocols.
As for bidding, TCEB will focus on bidding for business events that will assist to boost the country’s strategic sectors. One key sector is infrastructure and transport to help drive the government’s current heavy investment in rail, road, port and airports to upgrade the country’s transport and logistics.